Optimized Google Business Services in Bloomington-Normal, Tampa Bay and Surrounding Areas
Search engine traffic data shows that Google is king. Shocker! With over 5.4 Billion google searches per day, it is important to utilize google’s methods and services to set up your business for success. That’s why we know how it works and know what needs to be done in order to get your business seen.
Google My Business
Google My Business is a free Google service that allows a business owner to manage how their website appears in Google search results and on Google Maps. Once a business registers with Google, they have the power to manage how they present their business on Google.
Why is this important?
Let’s say you’re a customer on vacation in Tampa and you search for an ice cream shop.
A list of businesses on Google Maps followed by Google search results will pop up. Google Maps will show where the ice cream shops are and information about the options on the side. Now, are you going to click on the ice cream shop website that only presents their address and hours? Or, are you going to click on the ice cream shop website that has a profile picture with rows of delicious flavors, a preview of the menu, and a list of great reviews on top of the necessary information?
For a customer, option #2 is a no brainer. That is why it is important to optimize Google My Business and grab customer’s attention by tailoring information to your target audience’s needs.
Features that can be managed on your website listing:
Google Ad Words
Google Ad Words encompass everything from the ads you see at the top of a google search to the ads that pop up on YouTube videos. Google ads are bought and placed in local outlets, online magazines, and much more. You have the option to choose your desired structure of Google Ad type, which determines what you pay. Different structures offer various payment plans based on PPC (Pay Per Click) and CPM (Cost Per Thousand) impression methods. We work with you to determine the best ad type and placement for your budget and business goals.
Google Local Services
Google Local Services are the first websites a customer sees when they search for a specific service in a given region. This is a pay per lead advertising deal, which means your company pays google for any phone or message from a customer who is directly interested in your service. This does not include calls or messages not related to your service, double calls, telemarketers and hang-ups.
Google conducts background checks on your business and verifies your credentials for the consumer. Google also guarantees the customer up to 2,000 dollars if a problem arises from the service provider and no solution is prevented.
Overall, Google Local Services puts your website in a position to:
Google currently provides this service in specific regions including our local regions of Bloomington-Normal and the Tampa Bay area. However, this service is growing rapidly and expanding to new areas. Not sure if Google Local Services is available in your area? Contact us for details in your local area!
We track your statistics, what your target audience is searching, your competitors and just about everything relevant to your business. This helps us know which measure to take and figure out what is working and what needs to be done. This provides our clients with vita insights on what is happening in the industry and how people are responding.
Google Search Console
This service reviews the SEO content in your website and shows our team what content and keywords needs to be added to maintain your website’s optimal ranking. Google search console also shows us demographic information on who is searching for what. We stalk this information and implement our marketing and advertising tactics accordingly.
Google Maps provides a visual location of your business and displays your company’s information on the side of Google Maps.
Why is your ranking on Google Maps important?
Having a high rank on google maps is an effective way to boost traffic from your target demographic in your local area. With our knowledge on how to utilize SEO content and an optimized Google My Business page to move you up in the rankings, we get your target audience to see your website before your local competitors.